• Giovanni Oriani

CHAMBRE FASHION: Prada “Possible Feelings”

FW21 Menwear Collection Showspace


A different kind of #ChambreFASHION this time! The moment I saw these pictures I immediately thought they were pretty fitting with us as we named ourselves “Chambre Fluide” (duh!).

So this is mainly about the showspace where the latest Prada collection was presented (so it could also fall into the #ChambreARCHITECTURE or #ChambreDESIGN category).



Surely one of the highlights of the recent (and mostly digital) Milan Fashion week, the Prada FW21 Menswear show was a very blunt and wishful response to the times our world still finds itself one year after the pandemic started spreading. A clear focus was on the importance of contact, actual personal exchange, and the basic human “need to feel, the pleasure of tactility”. And although Miuccia Prada and Raf Simons opted once again for a short film format, as they did for their debut as co-creative directors back in September, the brilliant direction and camera movements following the models around really made the message come across even from the screens of smartphones or computers.



But for me it was the setting of the show that helped the most.

Longtime Prada collaborators Rem Koolhaas and the team at AMO came up with what they called “non-spaces”, where the pastel-shaded marbles, resins and plasters and the rich jewel tones of the shaggy faux furs that fully covered the surfaces switched from floors to walls in different combinations for every rooms, matching perfectly in a very Prada-esque strange and sensual balance of contrasts. A fully digital yet immersive experience that still managed to have all your senses heightened and entertained, as well as ultimately longing for that incomparable and tangible feeling of freedom the dancing models conveyed during the show.



All pictures and visuals are taken from prada.com, where you can also find a link to a 3D virtual reality experience developed by Matterport to get a closer taste of both the space and the looks in the collection.


We do not own the rights to any of the pictures in the article. All the rights go to the authors of the pictures.

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